On - Soft Wins
In the second chapter of the Soft Wins campaign, we challenged the traditional idea of toughness in running with a softer approach to performance.
We showed how World Champion runner Hellen Obiri uses softness as a strategy for resilience, recovery, and going the distance.
In the second chapter of the Soft Wins campaign, we challenged the traditional idea of toughness in running with a softer approach to performance.
We showed how World Champion runner Hellen Obiri uses softness as a strategy for resilience, recovery, and going the distance.
