adidas - Ajax Eredivisie Championship
The three crosses on Amsterdam's iconic flag is often represented on Ajax jerseys. In preparation for their 34th Eredivisie title, we gave it a slight twist.
The three crosses on Amsterdam's iconic flag is often represented on Ajax jerseys. In preparation for their 34th Eredivisie title, we gave it a slight twist.
![](https://freight.cargo.site/t/original/i/2042f84cc8d2e2895759f4b3546d6935c6b17ecfcb9dc5002d8acd72f3abf100/XXXIV_Captainband_shirt.jpg)
![](https://freight.cargo.site/t/original/i/81f3773fcbcafaffa74e7bad9c44cf193b0993687836078d8548a4c074d9ce80/IMG_1249.jpg)
This was one of those briefs you get two days to concept and produce, but somehow we managed to get 1000 supporter flags from a supplier in Turkey. Giant 4m x 4.3m flags and banners that we had to physically prepare ourselves on the day.
![](https://freight.cargo.site/t/original/i/c7fab7e57ec9edf4e51bce5f3e6adc4f6dd7a95a046d41cf1b82ee82cb36c0ef/IMG_1254.jpg)
![](https://freight.cargo.site/t/original/i/cf8886b8770337e4b26af4cbc6269094326ecccb8699d2d38c1461264e0ce95e/IMG_1266.jpg)
Then this happened...
Thankfully, the team came back and went the distance three years later.
![](https://freight.cargo.site/t/original/i/b284f757758ddeff55a50c254c09dc473c4faa7034e151357b4ffe06828da353/Screen-Shot-2022-01-03-at-11.04.50.png)
![](https://freight.cargo.site/t/original/i/b8c5c7f53bdfc495e4aedf3b78a27647365e261b7b7649b0bb157fc4566698e3/PHOTO-2019-06-26-06-59-12.jpg)
Best of all, Ajax and the fans continue to use the idea.
![](https://freight.cargo.site/t/original/i/ed0a9a8b4f012fdb0b4bfcd651bdaebddbb95051ce9ec76523fd6265e5e1139e/Screen-Shot-2022-01-03-at-11.05.10.png)
![](https://freight.cargo.site/t/original/i/fbc627efc5b10ed35fd5eb6d9e141f4159de11736d314b0ad832d9c4c37054ab/Screen-Shot-2022-01-03-at-11.05.17.png)
![](https://freight.cargo.site/t/original/i/dcb625c9921b2fc55e29e1e0b4ff0729d932ddf412261c7a1b5262cc5021e1b9/Screen-Shot-2022-01-03-at-11.05.25.png)
![](https://freight.cargo.site/t/original/i/92ffa07ebd78b2e4faa57f2f1029817aa6e687c04a0de4a284bc843379690b1d/Screen-Shot-2022-01-03-at-11.05.32.png)
![](https://freight.cargo.site/t/original/i/982137c9dcb8655f2c3a7b20f3006b0f1e1804433d1fc2f4aa7e5ce5341caa1b/Screen-Shot-2022-01-03-at-11.05.40.png)
![](https://freight.cargo.site/t/original/i/0071cd83990c990596e581e6a13722ea07cc86afe16e695668fcd2b302ce60e5/Screen-Shot-2022-01-03-at-11.05.52.png)
![](https://freight.cargo.site/t/original/i/2e09d75651effaf5640b727a76c6bc0ec7078d6411ad351ff1120a803b3fc635/Screen-Shot-2022-01-03-at-11.06.01.png)
![](https://freight.cargo.site/t/original/i/6de795defc4a47c1e84e84bce204b053ced0ea022b2ce84aeee8d938eebfeb4c/Screen-Shot-2022-01-03-at-11.06.28.png)
![](https://freight.cargo.site/t/original/i/44cd4ffdd1eb36266f1523762ca267187ddd256be0ab0176ffc753f65ef66114/Screen-Shot-2022-01-03-at-11.06.48.png)
They've even turned it into merch. And put the source files online so fans could get involved.
![](https://freight.cargo.site/t/original/i/b03be60ff79ae2095c4b9d2bfadf62157229f6e3f98aec2022af86d4a84f54d6/Screenshot-2021-05-03-at-11.21.38.png)
![](https://freight.cargo.site/t/original/i/5fc27fef7acda37ce45ad5e3c9b67aa75acd4013fb325da136521e7239bcc75c/Screenshot-2021-05-03-at-10.40.41.png)
![](https://freight.cargo.site/t/original/i/12e637ac2e5bbef3d0e109e367dd048ebecd37fbbe501b606a0a3916d6369d7a/Screenshot-2021-05-03-at-11.03.43.png)
And fans like Gemeente Amsterdam (the city council), Replay Jeans, and Budweiser got involved too.
![](https://freight.cargo.site/t/original/i/35c51444c62c9c686b46a4c213ca6393c6837221ce2e12e1fef341cb29b865c0/Screen-Shot-2022-01-03-at-17.29.21.png)
My local sports store also used it as an opportunity to make and sell their own.
![](https://freight.cargo.site/t/original/i/691df0b4b1d1ae047b59b7eb53f72f8e97977371e9f4a71637e3d3b013339bc3/IMG_5402.jpg)
![](https://freight.cargo.site/t/original/i/cc9da3336b280d55d886c9ffe13402e820b9c72bd8c11a828f23c61a3a807b8f/IMG_5403.jpg)