adidas - Ajax Kit Launch
The new Ajax jerseys were designed with a special feature on the sleeve - Amsterdam’s city flag, a symbol of where the team is from and who they're playing for. So we created a jersey launch that championed the city.
We gave five iconic local businesses, all long-standing Ajax fans, the exclusive right to launch the famous red and white jersey. The 2015/16 Ajax kit brought to you by Kapsalon De Friends, a popular hairdresser; Van Dobben, a traditional snack bar; Tonton Club, an arcade; Rodie de Vree, a taxi driver; and New Draver, a Surinam restaurant.
The new Ajax jerseys were designed with a special feature on the sleeve - Amsterdam’s city flag, a symbol of where the team is from and who they're playing for. So we created a jersey launch that championed the city.
We gave five iconic local businesses, all long-standing Ajax fans, the exclusive right to launch the famous red and white jersey. The 2015/16 Ajax kit brought to you by Kapsalon De Friends, a popular hairdresser; Van Dobben, a traditional snack bar; Tonton Club, an arcade; Rodie de Vree, a taxi driver; and New Draver, a Surinam restaurant.
![](https://freight.cargo.site/t/original/i/5992f496bce77d1652c5c0d9a4ad8a0f6e867c84426512039293fc352aea36ec/Screen-Shot-2022-01-03-at-11.29.21.png)
![](https://freight.cargo.site/t/original/i/b67031cf4fba5449f0aade9174d5c72c40221b4c04720b00b9a913655ef30bca/Screen-Shot-2022-01-03-at-11.29.13.png)