adidas - Give Back

As part of adidas’ mission to end plastic waste, we helped shape and launch a new service that encourages people to send us shoes and clothes they no longer need.

We created the toolkit that introduces people to the service, the digital journey, and the ecosystem. This included assets like the brand campaign and the refresh, onsite and in-app content, the service flow, and embedded and transactional comms.

More of these films can be found below.

This video was created to show people how the service works and why.
This is the service page, which you can also experience here.