bonprix - It’s me
In Europe, bonprix has a reputation for being a brand for boring housewives. Rather than shying away from this, we chose to embrace and redefine the label.
This resulted in a European campaign that celebrated women as they are, and breathed new life into bonprix's existing tagline - "it's me!".
In Europe, bonprix has a reputation for being a brand for boring housewives. Rather than shying away from this, we chose to embrace and redefine the label.
This resulted in a European campaign that celebrated women as they are, and breathed new life into bonprix's existing tagline - "it's me!".
