Wawa's Homemade B.V.

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	<title>Wawa's Homemade B.V.</title>
	<link>https://wawashomemade.com</link>
	<description>Wawa's Homemade B.V.</description>
	<pubDate>Tue, 10 Mar 2026 11:51:16 +0000</pubDate>
	<generator>https://wawashomemade.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://wawashomemade.com/Home</link>

		<pubDate>Fri, 01 Oct 2021 14:01:37 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/Home</guid>

		<description>
	Hi, I'm Wawa. I’m a writer, a problem solver, a paints-with-words type advertiser.I give words weight. Load them with mates. We put them in decks, then craft and create.Looove what I do, thinking and making. Turning bits of nothing into whole lots of something.

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		<title>On - Real Energy</title>
				
		<link>https://wawashomemade.com/On-Real-Energy</link>

		<pubDate>Fri, 06 Mar 2026 09:49:58 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/On-Real-Energy</guid>

		<description>
	On - Real Energy
Inspired by their distinctive energizing sensation, this campaign captures how the Cloudmonster Collection powers runners by turning their effort into even more energy.
	

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		<title>On - Soft Wins</title>
				
		<link>https://wawashomemade.com/On-Soft-Wins</link>

		<pubDate>Fri, 06 Mar 2026 09:22:16 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/On-Soft-Wins</guid>

		<description>
	On - Soft WinsIn the second chapter of the Soft Wins campaign, we challenged the traditional idea of toughness in running with a softer approach to performance.We showed how World Champion runner Hellen Obiri uses softness as a strategy for resilience, recovery, and going the distance.


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		<title>On x Burna Boy</title>
				
		<link>https://wawashomemade.com/On-x-Burna-Boy</link>

		<pubDate>Tue, 10 Mar 2026 11:51:16 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/On-x-Burna-Boy</guid>

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	On x Burna Boy
To challenge tennis' rigid customs and open up the game on and off the court, we introduced Burna Boy as the brand’s inaugural Clubhouse President. &#38;nbsp;


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	<item>
		<title>adidas - Give Back</title>
				
		<link>https://wawashomemade.com/adidas-Give-Back</link>

		<pubDate>Thu, 30 Sep 2021 12:05:35 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/adidas-Give-Back</guid>

		<description>
	adidas -
Give Back
As part of adidas’ mission to end plastic waste, we helped shape and launch a new service that encourages people to send us shoes and clothes they no longer need.
We created the toolkit that introduces people to the service, the digital journey, and the ecosystem. This included assets like the brand campaign and the refresh, onsite and in-app content, the service flow, and embedded and transactional comms.
More of these films can be found below.
	

	This video was created to show people how the service works and why.
	

	This is the service page, which you can also experience here.
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&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/39bb781bb598716c01ea60f4a6b01cd4b61b1b70bfb7947274425e2b2f5d1cf3/ADIDASxTAKEBACK_MIRJAM_0521_B.jpg" data-mid="128676025" border="0"  src="https://freight.cargo.site/w/1000/i/39bb781bb598716c01ea60f4a6b01cd4b61b1b70bfb7947274425e2b2f5d1cf3/ADIDASxTAKEBACK_MIRJAM_0521_B.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/33716216454e54ae1ed4d747d5bd32f2cd04d275dc7313507793bcf6a71c7c86/SHARON_0062.jpg" data-mid="128676026" border="0"  src="https://freight.cargo.site/w/1000/i/33716216454e54ae1ed4d747d5bd32f2cd04d275dc7313507793bcf6a71c7c86/SHARON_0062.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/389e627ad61ecaec03fce2e9b6c5b48a748ec08a3d6403015bd0c0889b6ee0ce/SHARON_0103.jpg" data-mid="128676027" border="0"  src="https://freight.cargo.site/w/1000/i/389e627ad61ecaec03fce2e9b6c5b48a748ec08a3d6403015bd0c0889b6ee0ce/SHARON_0103.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/d6e8bc9ee0fcc4f7180a19be9f36157d02658d600243808832b05302b4fa8db3/ADIDASxTAKEBACK_JAZZIE_1717.jpg" data-mid="128676028" border="0"  src="https://freight.cargo.site/w/1000/i/d6e8bc9ee0fcc4f7180a19be9f36157d02658d600243808832b05302b4fa8db3/ADIDASxTAKEBACK_JAZZIE_1717.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/c686bcb95bcdef2c08bf7bdf45292426fca9ff17cb7282f50b72cf6f8c04f85a/ADIDASxTAKEBACK_JAZZIE_1834.jpg" data-mid="128676029" border="0"  src="https://freight.cargo.site/w/1000/i/c686bcb95bcdef2c08bf7bdf45292426fca9ff17cb7282f50b72cf6f8c04f85a/ADIDASxTAKEBACK_JAZZIE_1834.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/1d40b3ec2c459212a939926671104ab7317b6a47566cb34fcf16444f870662eb/ADIDASxTAKEBACK_DARCY_1395.jpg" data-mid="128676030" border="0"  src="https://freight.cargo.site/w/1000/i/1d40b3ec2c459212a939926671104ab7317b6a47566cb34fcf16444f870662eb/ADIDASxTAKEBACK_DARCY_1395.jpg" /&#62;
&#60;img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/fcca9ee4198b3aa46ee5ba51a220f9fc51dd4f089269acbfabad56e924ca854f/ADIDASxTAKEBACK_DARCY_1249.jpg" data-mid="128676031" border="0"  src="https://freight.cargo.site/w/1000/i/fcca9ee4198b3aa46ee5ba51a220f9fc51dd4f089269acbfabad56e924ca854f/ADIDASxTAKEBACK_DARCY_1249.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Volkswagen - UEFA Euro 2020</title>
				
		<link>https://wawashomemade.com/Volkswagen-UEFA-Euro-2020</link>

		<pubDate>Fri, 18 Jun 2021 13:26:57 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/Volkswagen-UEFA-Euro-2020</guid>

		<description>
	Volkswagen - UEFA Euro 2020
In the build up to the UEFA European Football Championship, Volkswagen asked creators from each host city to explore Europe's football soul. I was invited to write, produce, and direct the film exploring Amsterdam.

	
	Here’s a link to the&#38;nbsp;campaign page.See more of&#38;nbsp;Blood In Blood Out on their website, or visit their Instagram page, and see some of Floor's other projects at Studio Wesseling.


	&#60;img width="3062" height="10004" width_o="3062" height_o="10004" data-src="https://freight.cargo.site/t/original/i/50b7d30464ae4ed37ca85e167b32830546c6f79f3e4bb78b8f2a0473362b3828/we-drive-football-UEFA-EURO-2020-Amsterdam--where-its-all-about-Ajax.jpg" data-mid="128676050" border="0"  src="https://freight.cargo.site/w/1000/i/50b7d30464ae4ed37ca85e167b32830546c6f79f3e4bb78b8f2a0473362b3828/we-drive-football-UEFA-EURO-2020-Amsterdam--where-its-all-about-Ajax.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>adidas - Made To Be Remade</title>
				
		<link>https://wawashomemade.com/adidas-Made-To-Be-Remade</link>

		<pubDate>Fri, 18 Jun 2021 13:19:49 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/adidas-Made-To-Be-Remade</guid>

		<description>
	adidas - Made To Be Remade
In 2020, I got to bring what I learnt about reverse logistics from RefillaBowl into Made To Be Remade - a range of circular adidas products that can be returned and remade again and again. 
Our role was to encourage returns, so we developed ideas to evolve the service (some that are still in development) and a series of online and in-app support comms to educate people on how the new and innovative service works.
	

	These were made to give people a better idea on how the products are remade.
	

&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/dcbd6c225efe7f6e746c1d831f144749ce03c3b4a11226bd3773049c07e4fce2/3.gif" data-mid="128799822" border="0"  src="https://freight.cargo.site/w/320/i/dcbd6c225efe7f6e746c1d831f144749ce03c3b4a11226bd3773049c07e4fce2/3.gif" /&#62;
&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/8f881638ae5ee68b0c8a1560c1f14d0c1edb71280c2f7beac070789b27ffea60/4.gif" data-mid="128799823" border="0"  src="https://freight.cargo.site/w/320/i/8f881638ae5ee68b0c8a1560c1f14d0c1edb71280c2f7beac070789b27ffea60/4.gif" /&#62;
&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/a8e7626eb66b05c42c2d5ec91a0f186e6c8ee69c5baab2557351e55051c4b530/5.gif" data-mid="128799824" border="0"  src="https://freight.cargo.site/w/320/i/a8e7626eb66b05c42c2d5ec91a0f186e6c8ee69c5baab2557351e55051c4b530/5.gif" /&#62;


&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/debbf03a25aaff03aa112413c2baeb5f96ee38107f9407b24d1cc8a3a1cdc4c5/1.gif" data-mid="128799825" border="0"  src="https://freight.cargo.site/w/320/i/debbf03a25aaff03aa112413c2baeb5f96ee38107f9407b24d1cc8a3a1cdc4c5/1.gif" /&#62;
&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/9fb5e86bb1ffd14a285152b93033ea224be0f384835dcae43790f979e23ec8bc/2.gif" data-mid="128799826" border="0"  src="https://freight.cargo.site/w/320/i/9fb5e86bb1ffd14a285152b93033ea224be0f384835dcae43790f979e23ec8bc/2.gif" /&#62;
&#60;img width="320" height="400" width_o="320" height_o="400" data-src="https://freight.cargo.site/t/original/i/8af824cd5bf499b295bc765e8fc16eb282593d6260b51779c75a80645bc40f80/7.gif" data-mid="128799827" border="0"  src="https://freight.cargo.site/w/320/i/8af824cd5bf499b295bc765e8fc16eb282593d6260b51779c75a80645bc40f80/7.gif" /&#62;


	And this was made to welcome and introduce the service to new owners. It then led to the hub we designed in the adidas app, so we could create an ongoing dialogue with users. From here; they could learn more about the service, take part in the community, and read editorial content inspired by their input.


	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35c462ba84a4346b79538f59312ad9eab0e260de9f678c44768c4dc1313c1b0b/mtbr_app_3000x2000_fin.png" data-mid="128676051" border="0"  src="https://freight.cargo.site/w/1000/i/35c462ba84a4346b79538f59312ad9eab0e260de9f678c44768c4dc1313c1b0b/mtbr_app_3000x2000_fin.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PlayStation - This could be you</title>
				
		<link>https://wawashomemade.com/PlayStation-This-could-be-you</link>

		<pubDate>Fri, 30 Nov 2018 14:56:33 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/PlayStation-This-could-be-you</guid>

		<description>
	PlayStation - This could be you
The best thing about playing PlayStation 4 is playing with your friends. 
We created this pan-European campaign to remind people where and what their friends are playing on.&#38;nbsp;

	
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b3c1674b880201a8c133745fd829da8be625942797739e5fea445b24b93c33eb/1.jpg" data-mid="128676076" border="0"  src="https://freight.cargo.site/w/1000/i/b3c1674b880201a8c133745fd829da8be625942797739e5fea445b24b93c33eb/1.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bed8cf97ea995f9b5143b87b334a98a4b5a4b74342719fc9e8eb66b753c8d262/3.jpg" data-mid="128676077" border="0"  src="https://freight.cargo.site/w/1000/i/bed8cf97ea995f9b5143b87b334a98a4b5a4b74342719fc9e8eb66b753c8d262/3.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/37c9e49c2a3c12b1d0ffde2924e39347bf05ba755fedabf4422db3a0b4ea130c/5.jpg" data-mid="128676079" border="0"  src="https://freight.cargo.site/w/1000/i/37c9e49c2a3c12b1d0ffde2924e39347bf05ba755fedabf4422db3a0b4ea130c/5.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a32f4a5a981e9a697d05c05729e126e043602116c68f1e941f64b88fc82c4c01/Vlad-Cioplea-4066.jpg" data-mid="128676103" border="0"  src="https://freight.cargo.site/w/1000/i/a32f4a5a981e9a697d05c05729e126e043602116c68f1e941f64b88fc82c4c01/Vlad-Cioplea-4066.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bad743fe638d28551c7a9ad7e101e0f32776408a95e088376734590e3bcb7768/Vlad-Cioplea-4055.jpg" data-mid="128676102" border="0"  src="https://freight.cargo.site/w/1000/i/bad743fe638d28551c7a9ad7e101e0f32776408a95e088376734590e3bcb7768/Vlad-Cioplea-4055.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ba74af5deb55eb971674c6092c7ee22fee03b0cba9c123cbbf8b2a8d6bf82924/Vlad-Cioplea-4082.jpg" data-mid="128676104" border="0"  src="https://freight.cargo.site/w/1000/i/ba74af5deb55eb971674c6092c7ee22fee03b0cba9c123cbbf8b2a8d6bf82924/Vlad-Cioplea-4082.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0687b3c03d32923fd1e04725a47dc94e410a9209154f5111f988289b2050521b/7.jpg" data-mid="128676081" border="0"  src="https://freight.cargo.site/w/1000/i/0687b3c03d32923fd1e04725a47dc94e410a9209154f5111f988289b2050521b/7.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/32cee7bb288070e8e9b89f665bac08c17718d2b2f6ede8cf1b6004a10b93f380/11.jpg" data-mid="128676085" border="0"  src="https://freight.cargo.site/w/1000/i/32cee7bb288070e8e9b89f665bac08c17718d2b2f6ede8cf1b6004a10b93f380/11.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/73e883595d161fe9d4ef8129092937eb4dde59ad2ba071e3d94f648b73bc7874/14.jpg" data-mid="128676088" border="0"  src="https://freight.cargo.site/w/1000/i/73e883595d161fe9d4ef8129092937eb4dde59ad2ba071e3d94f648b73bc7874/14.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2156128c3d1b892923604f552b26f80357f6bc3fa5ec10502de238726cb7ccbf/15.jpg" data-mid="128676089" border="0"  src="https://freight.cargo.site/w/1000/i/2156128c3d1b892923604f552b26f80357f6bc3fa5ec10502de238726cb7ccbf/15.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e16a76696ee8c193b5b465ef80c0d27e29655a9b888463b7ffe7c3c42f1b4f02/17.jpg" data-mid="128676091" border="0"  src="https://freight.cargo.site/w/1000/i/e16a76696ee8c193b5b465ef80c0d27e29655a9b888463b7ffe7c3c42f1b4f02/17.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7f005a86f9bd85bc997caae72d6b109d0e641b093572dcba043161ac67f84a37/18.jpg" data-mid="128676092" border="0"  src="https://freight.cargo.site/w/1000/i/7f005a86f9bd85bc997caae72d6b109d0e641b093572dcba043161ac67f84a37/18.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/41a0a27b1e94d0f0fce5228181356ebbe4dc5e7302a7b52f276451879ddd722d/19.jpg" data-mid="128676093" border="0"  src="https://freight.cargo.site/w/1000/i/41a0a27b1e94d0f0fce5228181356ebbe4dc5e7302a7b52f276451879ddd722d/19.jpg" /&#62;
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&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d425152a50e90e615197acff622b5bd6e645e5acf34b13ae6fb5c767e0c10ec4/21.jpg" data-mid="128676095" border="0"  src="https://freight.cargo.site/w/1000/i/d425152a50e90e615197acff622b5bd6e645e5acf34b13ae6fb5c767e0c10ec4/21.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/89f73b82eff6dafcd5f220c8baef93aa9d80d748c6dd5ed68b233de1ea2b7346/22.jpg" data-mid="128676096" border="0"  src="https://freight.cargo.site/w/1000/i/89f73b82eff6dafcd5f220c8baef93aa9d80d748c6dd5ed68b233de1ea2b7346/22.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6ed6738eba9dd4c93fc878a18933d78b454e6c043ae12d3f3cfad3c7d14e078a/23.jpg" data-mid="128676097" border="0"  src="https://freight.cargo.site/w/1000/i/6ed6738eba9dd4c93fc878a18933d78b454e6c043ae12d3f3cfad3c7d14e078a/23.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ab1545411bd22ee406804e4262894bf4facf941d0d6b9f8ae83a00e0e1357df8/24.jpg" data-mid="128676098" border="0"  src="https://freight.cargo.site/w/1000/i/ab1545411bd22ee406804e4262894bf4facf941d0d6b9f8ae83a00e0e1357df8/24.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1bebb8b0f110c42155bc2ff8df00826032f609921a64cef95004c2dfbc61d35f/25.jpg" data-mid="128676099" border="0"  src="https://freight.cargo.site/w/1000/i/1bebb8b0f110c42155bc2ff8df00826032f609921a64cef95004c2dfbc61d35f/25.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ef6127cbf08fe11429d56f5c72946d0a8270fb10cf04b81a55c186e60fb8ca15/26.jpg" data-mid="128676100" border="0"  src="https://freight.cargo.site/w/1000/i/ef6127cbf08fe11429d56f5c72946d0a8270fb10cf04b81a55c186e60fb8ca15/26.jpg" /&#62;
&#60;img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/29268798bf0581d2717e350abe663af6b0981e8aa4f422647b1daab8b1e7b3d3/27.jpg" data-mid="128676101" border="0"  src="https://freight.cargo.site/w/1000/i/29268798bf0581d2717e350abe663af6b0981e8aa4f422647b1daab8b1e7b3d3/27.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>adidas - Ajax Eredivisie Champions</title>
				
		<link>https://wawashomemade.com/adidas-Ajax-Eredivisie-Champions</link>

		<pubDate>Mon, 03 Jun 2019 12:20:52 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/adidas-Ajax-Eredivisie-Champions</guid>

		<description>
	adidas - Ajax Eredivisie Championship
The three crosses on Amsterdam's iconic flag is often represented on Ajax jerseys.&#38;nbsp;In preparation for their 34th Eredivisie title, we gave it a slight twist.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2042f84cc8d2e2895759f4b3546d6935c6b17ecfcb9dc5002d8acd72f3abf100/XXXIV_Captainband_shirt.jpg" data-mid="128676057" border="0"  src="https://freight.cargo.site/w/1000/i/2042f84cc8d2e2895759f4b3546d6935c6b17ecfcb9dc5002d8acd72f3abf100/XXXIV_Captainband_shirt.jpg" /&#62;&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/81f3773fcbcafaffa74e7bad9c44cf193b0993687836078d8548a4c074d9ce80/IMG_1249.jpg" data-mid="128676055" border="0"  src="https://freight.cargo.site/w/1000/i/81f3773fcbcafaffa74e7bad9c44cf193b0993687836078d8548a4c074d9ce80/IMG_1249.jpg" /&#62;


	This was one of those briefs you get two days to concept and produce, but somehow we managed to get 1000 supporter flags from a supplier in Turkey. Giant 4m x 4.3m flags and banners that we had to physically prepare ourselves on the day.
	
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c7fab7e57ec9edf4e51bce5f3e6adc4f6dd7a95a046d41cf1b82ee82cb36c0ef/IMG_1254.jpg" data-mid="128676056" border="0"  src="https://freight.cargo.site/w/1000/i/c7fab7e57ec9edf4e51bce5f3e6adc4f6dd7a95a046d41cf1b82ee82cb36c0ef/IMG_1254.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/cf8886b8770337e4b26af4cbc6269094326ecccb8699d2d38c1461264e0ce95e/IMG_1266.jpg" data-mid="128676061" border="0"  src="https://freight.cargo.site/w/1000/i/cf8886b8770337e4b26af4cbc6269094326ecccb8699d2d38c1461264e0ce95e/IMG_1266.jpg" /&#62;


	Then this happened...
	

	Thankfully, the team came back and went the distance three years later.
	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b284f757758ddeff55a50c254c09dc473c4faa7034e151357b4ffe06828da353/Screen-Shot-2022-01-03-at-11.04.50.png" data-mid="128804903" border="0"  src="https://freight.cargo.site/w/1000/i/b284f757758ddeff55a50c254c09dc473c4faa7034e151357b4ffe06828da353/Screen-Shot-2022-01-03-at-11.04.50.png" /&#62;&#60;img width="814" height="452" width_o="814" height_o="452" data-src="https://freight.cargo.site/t/original/i/b8c5c7f53bdfc495e4aedf3b78a27647365e261b7b7649b0bb157fc4566698e3/PHOTO-2019-06-26-06-59-12.jpg" data-mid="128676064" border="0"  src="https://freight.cargo.site/w/814/i/b8c5c7f53bdfc495e4aedf3b78a27647365e261b7b7649b0bb157fc4566698e3/PHOTO-2019-06-26-06-59-12.jpg" /&#62;


	Best of all, Ajax and the fans continue to use the idea.
	

&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ed0a9a8b4f012fdb0b4bfcd651bdaebddbb95051ce9ec76523fd6265e5e1139e/Screen-Shot-2022-01-03-at-11.05.10.png" data-mid="128804904" border="0"  src="https://freight.cargo.site/w/1000/i/ed0a9a8b4f012fdb0b4bfcd651bdaebddbb95051ce9ec76523fd6265e5e1139e/Screen-Shot-2022-01-03-at-11.05.10.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fbc627efc5b10ed35fd5eb6d9e141f4159de11736d314b0ad832d9c4c37054ab/Screen-Shot-2022-01-03-at-11.05.17.png" data-mid="128804905" border="0"  src="https://freight.cargo.site/w/1000/i/fbc627efc5b10ed35fd5eb6d9e141f4159de11736d314b0ad832d9c4c37054ab/Screen-Shot-2022-01-03-at-11.05.17.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dcb625c9921b2fc55e29e1e0b4ff0729d932ddf412261c7a1b5262cc5021e1b9/Screen-Shot-2022-01-03-at-11.05.25.png" data-mid="128804906" border="0"  src="https://freight.cargo.site/w/1000/i/dcb625c9921b2fc55e29e1e0b4ff0729d932ddf412261c7a1b5262cc5021e1b9/Screen-Shot-2022-01-03-at-11.05.25.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/92ffa07ebd78b2e4faa57f2f1029817aa6e687c04a0de4a284bc843379690b1d/Screen-Shot-2022-01-03-at-11.05.32.png" data-mid="128804907" border="0"  src="https://freight.cargo.site/w/1000/i/92ffa07ebd78b2e4faa57f2f1029817aa6e687c04a0de4a284bc843379690b1d/Screen-Shot-2022-01-03-at-11.05.32.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/982137c9dcb8655f2c3a7b20f3006b0f1e1804433d1fc2f4aa7e5ce5341caa1b/Screen-Shot-2022-01-03-at-11.05.40.png" data-mid="128804908" border="0"  src="https://freight.cargo.site/w/1000/i/982137c9dcb8655f2c3a7b20f3006b0f1e1804433d1fc2f4aa7e5ce5341caa1b/Screen-Shot-2022-01-03-at-11.05.40.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0071cd83990c990596e581e6a13722ea07cc86afe16e695668fcd2b302ce60e5/Screen-Shot-2022-01-03-at-11.05.52.png" data-mid="128804909" border="0"  src="https://freight.cargo.site/w/1000/i/0071cd83990c990596e581e6a13722ea07cc86afe16e695668fcd2b302ce60e5/Screen-Shot-2022-01-03-at-11.05.52.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2e09d75651effaf5640b727a76c6bc0ec7078d6411ad351ff1120a803b3fc635/Screen-Shot-2022-01-03-at-11.06.01.png" data-mid="128804910" border="0"  src="https://freight.cargo.site/w/1000/i/2e09d75651effaf5640b727a76c6bc0ec7078d6411ad351ff1120a803b3fc635/Screen-Shot-2022-01-03-at-11.06.01.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6de795defc4a47c1e84e84bce204b053ced0ea022b2ce84aeee8d938eebfeb4c/Screen-Shot-2022-01-03-at-11.06.28.png" data-mid="128804911" border="0"  src="https://freight.cargo.site/w/1000/i/6de795defc4a47c1e84e84bce204b053ced0ea022b2ce84aeee8d938eebfeb4c/Screen-Shot-2022-01-03-at-11.06.28.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/44cd4ffdd1eb36266f1523762ca267187ddd256be0ab0176ffc753f65ef66114/Screen-Shot-2022-01-03-at-11.06.48.png" data-mid="128804912" border="0"  src="https://freight.cargo.site/w/1000/i/44cd4ffdd1eb36266f1523762ca267187ddd256be0ab0176ffc753f65ef66114/Screen-Shot-2022-01-03-at-11.06.48.png" /&#62;


	They've even turned it into merch. And put the source files online so fans could get involved.
	
&#60;img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b03be60ff79ae2095c4b9d2bfadf62157229f6e3f98aec2022af86d4a84f54d6/Screenshot-2021-05-03-at-11.21.38.png" data-mid="128676071" border="0"  src="https://freight.cargo.site/w/1000/i/b03be60ff79ae2095c4b9d2bfadf62157229f6e3f98aec2022af86d4a84f54d6/Screenshot-2021-05-03-at-11.21.38.png" /&#62;
&#60;img width="2560" height="1378" width_o="2560" height_o="1378" data-src="https://freight.cargo.site/t/original/i/5fc27fef7acda37ce45ad5e3c9b67aa75acd4013fb325da136521e7239bcc75c/Screenshot-2021-05-03-at-10.40.41.png" data-mid="128676069" border="0"  src="https://freight.cargo.site/w/1000/i/5fc27fef7acda37ce45ad5e3c9b67aa75acd4013fb325da136521e7239bcc75c/Screenshot-2021-05-03-at-10.40.41.png" /&#62;
&#60;img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/12e637ac2e5bbef3d0e109e367dd048ebecd37fbbe501b606a0a3916d6369d7a/Screenshot-2021-05-03-at-11.03.43.png" data-mid="128676070" border="0"  src="https://freight.cargo.site/w/1000/i/12e637ac2e5bbef3d0e109e367dd048ebecd37fbbe501b606a0a3916d6369d7a/Screenshot-2021-05-03-at-11.03.43.png" /&#62;


	And fans like Gemeente Amsterdam (the city council), Replay Jeans, and Budweiser got involved too.
	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/35c51444c62c9c686b46a4c213ca6393c6837221ce2e12e1fef341cb29b865c0/Screen-Shot-2022-01-03-at-17.29.21.png" data-mid="128846347" border="0"  src="https://freight.cargo.site/w/1000/i/35c51444c62c9c686b46a4c213ca6393c6837221ce2e12e1fef341cb29b865c0/Screen-Shot-2022-01-03-at-17.29.21.png" /&#62;


	My local sports store also used it as an opportunity to make and sell their own.
	
&#60;img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/691df0b4b1d1ae047b59b7eb53f72f8e97977371e9f4a71637e3d3b013339bc3/IMG_5402.jpg" data-mid="128676073" border="0"  src="https://freight.cargo.site/w/1000/i/691df0b4b1d1ae047b59b7eb53f72f8e97977371e9f4a71637e3d3b013339bc3/IMG_5402.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cc9da3336b280d55d886c9ffe13402e820b9c72bd8c11a828f23c61a3a807b8f/IMG_5403.jpg" data-mid="128676072" border="0"  src="https://freight.cargo.site/w/1000/i/cc9da3336b280d55d886c9ffe13402e820b9c72bd8c11a828f23c61a3a807b8f/IMG_5403.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>bonprix - it's me!</title>
				
		<link>https://wawashomemade.com/bonprix-it-s-me</link>

		<pubDate>Fri, 15 Jun 2018 06:24:03 +0000</pubDate>

		<dc:creator>Wawa's Homemade B.V.</dc:creator>

		<guid isPermaLink="true">https://wawashomemade.com/bonprix-it-s-me</guid>

		<description>
	bonprix - It’s meIn Europe, bonprix has a reputation for being a brand for boring housewives. Rather than shying away from this, we chose to embrace and redefine the label. 
This resulted in a European campaign that celebrated women as they are, and breathed new life into bonprix's existing tagline - "it's me!".
	
&#60;img width="1000" height="707" width_o="1000" height_o="707" data-src="https://freight.cargo.site/t/original/i/e595f90966087393282b83c561697d499cc5857f61faad018b69d11720690d93/BONPRIX_MTMTE_OOH-FOR-PR4.jpg" data-mid="128676108" border="0"  src="https://freight.cargo.site/w/1000/i/e595f90966087393282b83c561697d499cc5857f61faad018b69d11720690d93/BONPRIX_MTMTE_OOH-FOR-PR4.jpg" /&#62;

&#60;img width="1000" height="707" width_o="1000" height_o="707" data-src="https://freight.cargo.site/t/original/i/5d17bbefda33da0e879d39ddbc8ed294a4c9d72cf25ba997959994ed50901451/BONPRIX_MTMTE_OOH-FOR-PR2.jpg" data-mid="128676106" border="0"  src="https://freight.cargo.site/w/1000/i/5d17bbefda33da0e879d39ddbc8ed294a4c9d72cf25ba997959994ed50901451/BONPRIX_MTMTE_OOH-FOR-PR2.jpg" /&#62;

&#60;img width="1000" height="707" width_o="1000" height_o="707" data-src="https://freight.cargo.site/t/original/i/9de1f98e32544599db6fc68aa806bdeac449fd49c194fb7948b6951498563cdc/BONPRIX_MTMTE_OOH-FOR-PR3.jpg" data-mid="128676107" border="0"  src="https://freight.cargo.site/w/1000/i/9de1f98e32544599db6fc68aa806bdeac449fd49c194fb7948b6951498563cdc/BONPRIX_MTMTE_OOH-FOR-PR3.jpg" /&#62;

&#60;img width="1000" height="707" width_o="1000" height_o="707" data-src="https://freight.cargo.site/t/original/i/3f87c4c31b5a99dc22d93535dd0720ead1ceaa7ad180e5eedaa30baf3f53b748/BONPRIX_MTMTE_OOH-FOR-PR.jpg" data-mid="128676105" border="0"  src="https://freight.cargo.site/w/1000/i/3f87c4c31b5a99dc22d93535dd0720ead1ceaa7ad180e5eedaa30baf3f53b748/BONPRIX_MTMTE_OOH-FOR-PR.jpg" /&#62;

</description>
		
	</item>
		
	</channel>
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